The existing icon and POSM series were in need of an update to better align with a cohesive branding strategy. With the launch of a new outlet in Japan, it became clear that a refreshed icon and label series was needed, one that could seamlessly adapt across Singapore, Japan, and South Korea.
The goal was to create a modern, cohesive set of icons and POSM materials that would be visually consistent and adaptable to the unique needs of each market, while ensuring clarity and cultural relevance.
I began by exploring the cultural and language considerations for each market to ensure the icons would resonate appropriately across regions.
A versatile set of icons was then designed, offering flexibility for different uses, ensuring easy adaptation to multiple languages and local in-store contexts.
The new icon and POSM series provided a fresh, cohesive visual identity that worked harmoniously across Japan, Singapore, and South Korea.
The icons enhanced communication and brand clarity, offering a tailored yet consistent solution for each market's needs.
.svg){kind=small}
