Mini EZ pork, is a vacuum packed Bakkwa that is EZ to eat and EZ to share anytime anywhere.
A new box packaging is needed for the 380g Bakkwa and newly created 150g range.
For the 380g, it is sold in the South Korea market on platform such as, coupang and GMarket.
For the 150g, it is sold in the 7-Eleven stores in Singapore.
Existing color from our current Mini EZ product range was adapted and refreshed for some of the flavours.
The updated colours bring vibrancy and connect the users to the flavour of the product visually.
To make the packaging stands out and yet embraces the brand rich heritage, a simple and modern layout is used together with touches of the product primary brush strokes elements. The flow of the dynamic brush stroke also function to make the clean background inviting.
Clean lines with a primary and secondary product font logo is used to define the product.
The challenge was to ensure consistency in later adaptation between English, Chinese and Korean fonts combination.
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