Time spent 4 days
The Challenge
The client came from the year 1996 and it intents to break into the market in the year 2022. The existing website needs to be refresh
1996 Macdonald Website
Process
Research
Primary and Secondary
A Competitive analysis was done on direct and in-direct competitors. With the findings from the analysis, areas to be improved on the existing website informed the strategy.
Solutions
1. Maintain the friendly and fun look
Illustrative Icons and Ronald as the chat assistant, reduce
illustration on screen area and increase food image area on screen.
2. Items Cards
Card slot with order function of the items in the menu,
as people in year 2022 order food online.
The place holder image is for illustration only.
3. Splash Banner
A splash banner to introduce new items, as it is too small.
The place holder image is for illustration only.
4. Navigation
Upgraded the menu style navigation to a more modern look.
5. Taxonomoy
Simplified and rename the items on the navigation.
6. Product Photos
Need to change the photos to be more consistent.
The place holder image is for illustration only.
7. Typography
Replaced it with a more modern and readable font.
8. Branding
Brand Logo recognition is more prominent and strategic on the primary navigation.
9. Mobile Responsive Website
The layout of the website has been designed to adapt to a mobile layout.
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