This project was a new awareness campaign for CDG Zig App, aimed at increasing app recognition and driving downloads.
The campaign was designed for the Google Ads platform, requiring refreshed visuals for each round.
The objective was to position CDG Zig as a go-to solution for booking taxis and private hire cars, leveraging the ComfortDelGro brand identity.
For this campaign round, the art direction shifted from vector-based visuals to image-driven compositions, enhancing realism and relatability.
My role was to create four key visuals (KVs) covering different ride-booking scenarios, adapted into three ad sizes for better reach. While working on multiple projects simultaneously, I managed this campaign's creative execution.
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Increase awareness and downloads of the CDG Zig app.
Create visually engaging, real-world scenarios to enhance branding and relatability.
Ensure visuals align with the ComfortDelGro brand identity while maintaining a fresh, dynamic look.
1. Understanding the Brief
Received creative direction from the Digital Marketing Manager outlining campaign objectives and visual themes.
Required to deliver four KVs, each adapted into three ad sizes.
2. Visual Concept & Asset Creation
Interpreted the brief and worked with available resources to craft realistic and engaging visuals.
As no ready-to-use car assets were available, I took the initiative to recreate polished vehicle assets suited for the campaign’s needs.
To ensure a local and relevant setting, I curated urban backgrounds by combining AI-generated assets and my own photography of Singapore’s cityscape.
1. Integrated vehicles and urban settings seamlessly into each visual.
2. Strategically placed typography and call-to-action elements to enhance clarity and engagement.
3. Refined the final assets to maintain a, brand-aligned aesthetic.
Banner Size:
1080px by 1080px banner
Banner Size:
1200px by 628px banner
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