Panel, Poster and Identity design
The Food Expo lacked a cohesive design identity, and with the event evolving, a fresh approach was necessary.
My objective was to create a cohesive design system that would stand out in a competitive market. It needed to seamlessly transition across digital platforms like TV screens, signage, while being scalable and adaptable for future growth.
This new identity needed to be bold, distinct, and usable across all touchpoints, from large-scale prints to dynamic digital displays. The challenge was to ensure the design would remain visually cohesive, legible (especially for pricing and event details), and flexible enough for future growth—while still keeping the Bee Cheng Hiang's Food Expo's brand fresh and exciting.
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A new refreshed identity, with a cohesive look and feel across from print to digital TV screen.
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