Senoko Energy, Singapore’s largest power generation company, participated in Support SMB 2023, a trade event supporting small-medium businesses in sustainability.
As part of its #TakeCharge campaign, ComfortDelGro Rent-A-Car (CRAC) joined the event to promote its services.
ComfortDelGro Rent-A-Car (CRAC) is a subsidiary of ComfortDelGro, one of the world’s largest land transport companies. CRAC provides vehicle leasing and rental services to individuals and businesses, offering a range of vehicles for both short-term and long-term needs.
As Design Lead for this project, I developed CRAC’s event identity and marketing collaterals from scratch, as no brand guide existed for the business unit. This included defining colours, typography, and layouts while working other business unit design projects.
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Create a distinct visual identity for CRAC’s event presence.
Design marketing materials that attract sign-ups.
Ensure scalable digital materials across platforms.
1) Digital signage
2) Digital brochure
3) Digital namecard
4) Digital banner
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