As the Design Lead for CDG Zig's weekly Ride EDMs, I collaborated closely with copywriters and stakeholders to craft engaging newsletters that inform app users about ride destinations, promotions, events, and new offerings.

These EDMs serve as a vital communication channel, aiming to enhance user engagement and promote the app's features.

My Role & Responsibilities

• Theme Development: Curated weekly themes and color schemes to ensure each EDM felt fresh and aligned with current promotions or events.
• Content Structuring: Organized content for clarity, ensuring that key messages were prominently displayed and easily digestible.
• Visual Design: Created and adjusted visual banners, including those for 'Where to Go' articles, enhancing visual appeal and encouraging user interaction.
• Quality Assurance: Conducted thorough testing of each EDM to verify functionality, check links, and implement necessary edits before distribution.
• Stakeholder Coordination: Worked with campaign stakeholders to determine banner placements and ensure alignment with overarching marketing goals.
• Brand Consistency: Maintained a cohesive visual identity across all EDMs, reinforcing CDG Zig's brand presence.

Design Approach

• User-Centric Design: Focused on creating layouts that are intuitive and engaging, facilitating easy navigation and information absorption.
• Adaptive Visuals: Ensured that all visual elements were optimized for various devices and email clients, providing a consistent experience for all users.
• Feedback Integration: Regularly incorporated feedback from stakeholders and users to refine and enhance the EDMs' effectiveness.