As the Design Lead for CDG Zig's weekly Ride EDMs, I collaborated closely with copywriters and stakeholders to craft engaging newsletters that inform app users about ride destinations, promotions, events, and new offerings.
These EDMs serve as a vital communication channel, aiming to enhance user engagement and promote the app's features.
My Role & Responsibilities
Theme Development: Curated weekly themes and color schemes to ensure each EDM felt fresh and aligned with current promotions or events.
Content Structuring: Organized content for clarity, ensuring that key messages were prominently displayed and easily digestible.
Visual Design: Created and adjusted visual banners, including those for 'Where to Go' articles, enhancing visual appeal and encouraging user interaction.
Quality Assurance: Conducted thorough testing of each EDM to verify functionality, check links, and implement necessary edits before distribution.
Stakeholder Coordination: Worked with campaign stakeholders to determine banner placements and ensure alignment with overarching marketing goals.
Brand Consistency: Maintained a cohesive visual identity across all EDMs, reinforcing CDG Zig's brand presence.
Design Approach
User-Centric Design: Focused on creating layouts that are intuitive and engaging, facilitating easy navigation and information absorption.
Adaptive Visuals: Ensured that all visual elements were optimized for various devices and email clients, providing a consistent experience for all users.
Feedback Integration: Regularly incorporated feedback from stakeholders and users to refine and enhance the EDMs' effectiveness.
Impact
Enhanced Engagement: The refreshed design and strategic content placement led to increased user interaction and higher click-through rates.
Brand Reinforcement: Consistent visual elements across EDMs strengthened CDG Zig's brand identity and user trust.
Efficient Communication: The streamlined design process allowed for timely dissemination of information, keeping users informed and engaged.