This project was a collaboration between CDG Zig and Trust Bank, aimed at encouraging Trust Bank users to enjoy exclusive ride discounts when paying with their Trust Card on the CDG Zig App.
The campaign also sought to attract new users by promoting seamless, affordable urban mobility while maintaining a cohesive illustrative Key Visual (KV) aligned with Trust Bank’s digital-friendly branding.
Since previous campaigns used a photographic approach, I developed custom car assets and urban-inspired backgrounds to visually represent real-life commuting experiences in Singapore.
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Increase awareness of CDG Zig among Trust Bank users.
Encourage more ride bookings through exclusive Trust Card discounts.
Enhance brand consistency by aligning visuals with Trust Bank’s illustration-driven design style.
Maintain engagement with a refreshed KV approach each month.
Ensured the KV remained simple, clear, and visually striking, creating a seamless blend of CDG Zig’s and Trust Bank’s color schemes to enhance brand consistency.
Webpage
Banner:
CDG Zig eDM
In-APP
Social Media:
IG / FB
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