This project was a Chinese New Year (CNY) themed Deals campaign for CDG Zig, featuring merchant promotionsacross various platforms, including eDMs, social media, and in-app banners.
A key highlight of this campaign was the collaboration with DBS PayLah, offering exclusive ride discounts when users paid for their rides using DBS PayLah.
This was the first time a Deals campaign was launched alongside the other CNY campaign, requiring strategic planning to ensure a distinct yet complementary visual identity.
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Promote CNY-themed merchant deals through eDMs and social media.
Highlight the exclusive DBS PayLah ride perks to drive user engagement.
Differentiate the Deals KV (Key Visual) from the concurrent CNY campaign while maintaining a festive theme.
Ensure scalability for multiple campaign runs with refreshed layouts while keeping the same merchant lineup.
Create a Chinese-language version for Xiao Hong Shu (Little Red Book) to reach a wider audience.
This project involved designing a set of digital collaterals for CDG Zig in collaboration with DBS PayLah for Chinese New Year.
The design featured Singapore-centric elements and a custom dragon design that fits the blue color scheme of CDG Zig and incorporates mobility features, customisation is important to differentiate the campaign look and feel from our direct and indirect competitors.
During the creative process, I also focused on the content strategy, which influenced the placement of text and the key information to highlight. This integration is crucial because design cannot be effective without a solid content strategy.
EDM
EDM banner sizes
EDM sizes
Webpage
Banner
Social Media:
IG / FB / XHS
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