I managed B2B and B2C social media design assets under CDG Taxi’s marketing team, which later expanded into CDG Zig, a digital mobility platform integrating taxi booking and private-hire vehicle services under ComfortDelGro. My role remained focused on creative direction and social media design, ensuring brand consistency while adapting to evolving campaign needs.As Design Lead for social media, I collaborated with a copywriter to create engaging, visually consistent content. Each week, I designed Key Visuals (KVs) for campaigns and business posts, sometimes advising on messaging for better impact.
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