The project involved creating a calendar targeted for multiple regions including Japan, South Korea, China, and Hong Kong SAR.

Due to time constraints, we were facing challenges with securing a photographer and sourcing mini-figures, as shipping and coordination would take too long. We needed a solution that would meet the deadlines while being mindful of costs.

The project brief was flexible, and my team was looking for an approach that would work within the tight schedule and budget, while still delivering a high-quality visual product.

Given the time and resource constraints, I proposed using papercraft to maintain full creative control while allowing us to produce and shoot the calendar in-house. I researched the aesthetic preferences of Japan, Korea, China, and Hong Kong to ensure the designs resonated with each market.

I crafted custom paper props, figures, and backdrops for each month's theme, managing all aspects of the DIY process with minimal equipment. This hands-on approach allowed for flexibility and quick execution.

In addition to the paper craft, I handled the copywriting for the main cover and conceptualised the visual scenes for each month.
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The goal was to produce a creative and engaging calendar that would resonate with audiences in Japan, South Korea, China, and Hong Kong SAR. Given the time and resource limitations, the aim was to develop a cost-effective, visually appealing solution that could be executed quickly and without sacrificing quality.

I sought to create a unique visual language that would appeal to these diverse regions, without needing external professional photography or a complicated production process.

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