The Bee Cheng Hiang Grillery is a flagship store of
Bee Cheng Hiang located at Serangoon Road.
This flagship store, seek to elevate the Bakkwa experience where customer can shop or dine.
Before the store open to first customer, a new concept of Design system was needed for the price labels.
It was never done before in our store and we paid attention to even the smallest details.
When designing the labels, the location of the products
was essential to how we would organise the information.
I came up with a series of different fonts combination, consisting of primary and secondary text.
The font combinations was put to test with considerations that they had to be a balance between aesthetically pleasing while being readable.
The compatibility of the Chinese font was also considered when making text combination. The Chinese font is one of the languages our User is familiar with other than English font.
Highest attention to detail was paid when handpicking the suitable premium papers inorder to elevate visual experience.
As the production of the labels is in limited small quantities,
for production it has to be produced and cut in-house.
When viewed under the lighting in the store, it elevate the visual senses.
With the communication needs involved as this is a New concept brand, a new design system is needed to serve the expanded communication needs.
Detail Description Of The Design System
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